How Nike created its next big hit!

Being a huge sneaker fan and a sucker for tech wear. I finally managed to get a hold of the highly sought after Nike React Element 87. After failing to acquire a pair during the launch, which sold-out in about 2.5mins. I managed to get a friend to track me down a pair in Hong Kong's Sneakers Street. A great place to look for new and limited edition footwear.

These new releases from Nike, have been extremely comfortable to wear, if not probably the most comfiest sneakers I've ever worn (a bold claim I know). The sole is incredibly soft and has just the perfect amount of bounce. The upper has a great approach to design and is made from a variety of different materials fused together to create a unique layered look that stands out from any other recent silhouettes design by Nike.

Check out more behind the scenes on the Nike React Element 87.

Source: Nike